This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase through a Wire Expressions online site (wireexpressions.com, wireexpressions.square.site or wireexpressions.etsy.com) referred to as the Site(s).

 

In simple language, Wire Expressions is committed to maintaining the privacy of your Personal Information, but there are various ways where we may need to use your information; this Privacy Policy outlines that for you.

 

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PERSONAL INFORMATION WE COLLECT

When you visit Wire Expressions online Site(s), information about your device is automatically collected, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site(s), we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site(s), and information about how you interact with the Site(s). We refer to this automatically-collected information as “Device Information.”

 

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on the Site(s), and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site(s).

 

Additionally when you contact Wire Expressions or make a purchase or attempt to make a purchase through a Wire Expressions online Site or when you contact Wire Expressions via the phone, email or in-person, we collect certain information from you, which may include your name, billing address, shipping address, email address, phone number and payment information.  We refer to this information as “Order Information.”

 

When we talk about “Personal Information” in this Privacy Policy, we are referring to Device Information and Order Information.

 

 

HOW DO WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders that we receive. We may use this Order Information to:

• Fulfill your order

• Communicate with you about your order or request;

• Send invoices & receipts;

• Arrange for shipping, pick-up or delivery;

• Screen our orders for potential risk or fraud;

• Comply with legal and/or tax obligations;

• Publish review information (when provided by you); and

• Provide you with email newsletters when in line with your preferences.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site(s) (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

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SHARING YOUR PERSONAL INFORMATION

We may need to share your Personal Information with third parties when we use your Personal Information as described above.  For example, to power our online stores we use Square --you can read more about how Square uses your Personal Information here:  https://squareup.com/ca/en/legal/general/privacy and Etsy -- you can read more about how Etsy uses your personal information here: https://www.etsy.com/ca/legal/privacy. 

Examples of how we may share your Personal Information with third parties are:

• In order to power our online stores we use a third party provider such as Square and Etsy. They collect Order Information on our behalf --you can read more about how Square and Etsy use your Personal Information here:  https://squareup.com/ca/en/legal/general/privacy, https://www.etsy.com/ca/legal/privacy

• In order to ship your order, your Personal Information may be shared with the shipping company to fulfill shipping obligations and international customs requirements.

• We also use Google Analytics to help us understand how our customers use the Site(s)--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

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PAYMENT INFORMATION

All credit card transactions go through trusted third party payment processors utilizing end to end data-encryption. The only credit card information that Wire Expressions may have access to through these service providers include your name, type of card used, and occasionally the last 4-digits of your card number (depending on the service provider). If you send us an Interac E-Transfer, we only receive the information from your bank that is necessary to deposit the E-transfer.

You can view the privacy policies for the payment providers that Wire Expressions may use here:

• Square Privacy Policy: https://squareup.com/ca/en/legal/general/privacy

• Etsy Privacy Policy: https://www.etsy.com/ca/legal/privacy

• PayPal Privacy Policy: https://www.paypal.com/ca/webapps/mpp/ua/privacy-full

• Interac Privacy Policy: https://www.interac.ca/en/privacy-policy/

 

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BEHAVIOURAL ADVERTISING

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by:

  COMMON LINKS INCLUDE:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads

• GOOGLE - https://www.google.com/settings/ads/anonymous

• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

 

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DO NOT TRACK - Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

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YOUR RIGHTS - If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

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DATA RETENTION - When you place an order through a Wire Expressions through an online Site, via the phone, email or in-person, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

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MINORS - Wire Expressions online Site(s) are not intended for individuals under the age of 18, unless supervised by a parent or guardian.

 

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CHANGES - We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

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CONTACT US - For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at wireexpressions (at) shaw (dot) ca